2-Day AI for marketing course at Growth Tribe

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.  A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing). Fully understand when and where to apply A.I. to a business case.

WHAT ARE SOME APPLICATIONS OF AI FOR MARKETING AND GROWTH?

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..
Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

PSYCHOGRAPHIC PERSONAS  — PERSONALITY PROFILES
Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth.

CUSTOMIZATION — 1:1 MARKETING
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that “shoppers who view this, also viewed that” doesn’t cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.

DEEP LEARNING — IMAGE RECOGNITION 
As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition.

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

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